If there is one color that demands attention, it's red - more specifically when it is a shade like scarlet or crimson. There's just something commanding about it. For our twist on it, we are rolling out this new Apple Red Textured Designer Tie. Made from high-quality microfiber, this bold piece of menswear takes that laudable color and tones it just a bit - enough to give people pause, but not so much as to take away from it. Try wearing it instead of your usual red tie during your next meeting, you won't be disappointed.